The team

Three women. One mission.

Storytellers and industry insiders who have sat in the rooms, read the notes, and watched women's stories get softened. We build them back up.

Founder & CEO

Alice Coulthard

Producer, former actor turned script developer and narrative consultant. MA in Creative Writing from UEA, over 10 years in development including 5 as Head of Development at Superbe Films. She knows how the industry works, who it works for, and exactly where it fails women. Recently selected for the TikTok × Sundance Institute Vertical Filmmaking Lab.

"I know exactly where the industry fails women. I help creatives shape stories that don't just connect — they demand attention."

Founding Producer

Roxy Shahidi

Actress and writer with over 20 years' experience in television. Alongside her work on screen she has written for continuing drama and has an original production in development. She is excited to help pioneer a bold new era of vertical drama, championing women's voices and stories that are raw, fearless and full of heart.

Operations Associate

Erin Acree

Erin has assisted CenterFrame with multiple outreach initiatives and has worked on film projects including Olivia D'Lima's short film Tell Your Face, winner of Best Comedy at BIFA-qualifying Sunderland Film Festival 2026.

Work with us

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